Jon Norris, of supplier Starline (asi/89320), knows a thing or two about social media. The VP of operations was the first winner of ASI's #PromoInTheWild, a social media campaign run by ASI that encouraged industry pros to post videos and photos of promo items they spotted in everyday life. It was also announced that Norris' company won the "Best Use of Social Media" category of ASI's annual Promo Campaign Awards.

Norris recently had a chance to discuss his accomplishments with ASI's Melissa Newman. In this podcast, Norris talks about being the first winner of Promo in the Wild, the benefits of running social media contests, how COVID-19 has affected Starline’s social media strategy and much more!

Podcast Chapters
2:45: Jon’s winning post
4:21: Benefits of social media contests
6:36: Surprise announcement!
10:45: How COVID-19 impacted Starline’s social strategy
16:55: How to not do Instagram marketing

Watch on YouTube