When creating your social media presence, it’s important to consider the way you communicate to your audience through each platform. Your brand voice is an extension of your company’s values and personality, and should shine through all of your social media channels in consistent and relatable ways. And nobody knows this better than the folks over at Maple Ridge Farms, a supplier of gourmet food gifts.

ASI’s Vinnie Driscoll and Melissa Newman recently had a chance to talk with Executive VP Jodie Schillinger and National Sales Executive Molly Neises about how Maple Ridge Farms employs brand voice across all of their social media platforms. In this informative podcast, Jodie and Molly discuss how they determined each network’s style, which platform they’ve had the most success with, and advice they have for anyone just starting a social profile for business.

Also, the four discuss what they miss since being locked down during the pandemic.

Podcast Chapters
1:16: Basic definition of “brand voice” and how Maple Ridge Farms created theirs
7:42: How the pandemic has affected their approach to brand voice
13:28: Which social media platform MRF has the most success with
24:00: Quick tips for newbies
26:29: What do you miss most about being locked down in a pandemic?

Watch on YouTube

About Jodie and Molly

Jodie Schillinger is an executive VP. In this fun photo, Jodie says: "When life hands you lemons, you make lemonade!"

Molly Neises is national sales executive and big fan of the Milwaukee Brewers. When asked what she misses most during the pandemic? "Baseball is a big one for me and my family. No trips to Miller Park."