When it comes to business, John Morris of Club Colors (asi/163432) knows what’s important.

“We’re a people-first business, and a client-first business,” says Morris, who’s the executive director of brand at the Schaumburg, IL-based distributor. “We feel like the centerpiece of our organization is the people.”

And if you don’t believe him, just have a look at Club Colors’ social media channels: The employees and clients are the stars of the show!

In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll chats with Morris about Club Colors’ social game, some of their fun initiatives, like the Monthly Sales Championship Belt, and the networks with the best ROI. Morris also dishes on the company’s approach to content creation ... and you won’t believe his answer!

“Content creation doesn’t drive culture. Culture drives content creation.” John Morris, executive director of brand

If you’re looking for some tips on how to integrate company culture into your social media, this is an episode you don’t want to miss.

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The announcement of the Monthly Sales Championship Belt is a big event on Club Colors' social media channels.