California-based Top 40 supplier Sweda Co. (asi/90305) is entering the largest category in the promotional products industry: apparel. In this exclusive podcast, CEO Jim Hagan and Kellie Claudio, SVP of sales and marketing, discuss the new apparel initiative, which includes Made-in-America basics, an exclusive partnership with fashion-forward surf/skate wear brand Mill42, and clothing from retail brands like Adidas, Oakley, Champion and more.