Pittsburgh-based supplier Pro Towels (asi/79750) announced it has acquired supplier Neet Feet (asi/73525). Financial terms of the deal were not disclosed. Pro Towels will maintain the Neet Feet brand and is looking to implement the company’s custom logo flip-flops and sandals into gift sets by combining items from Pro Towels’ product lines.
“I believe the fit of the Neet Feet product line with that of Pro Towels and Kanata Blanket Company will make for a very positive experience for our valued customers,” said Kevin Nord, president of Pro Towels. “We are all very excited about what the future holds. We will be combining our operational capabilities, and, with the enhanced diversity of our product line plus our geographic footprint, we will be able to provide excellence in every way to our distributor partners.”
Neet Feet was founded in 1987 and is based in Oceanside, CA. Neet Feet employees and operations will now be a part of Pro Towels’ Camarillo, CA, office. Kanata Blanket Company (asi/63823), which was acquired by Pro Towels in July of 2015, will also offer the Neet Feet product line to the Canadian market.
“After nearly 30 years building the Neet Feet brand, I was looking to focus on other interests, but wanted to ensure there was a proper fit for Neet Feet with whomever acquired us,” said John Amsterdam, president of Neet Feet. “I wanted to ensure there was a future going forward. I’m stoked that Neet Feet is joining the Pro Towels family to take our quality footwear to the next level and into the future. The Pro Towels family shares the same culture and philosophy of building a solid team and first-class customer service that was always important to me. And I am happy that the Neet Feet product line will be offered to a vastly expanded customer base throughout North America.”