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Fruit of the Loom Donates Apparel to Flood Victims

Fruit of the Loom (asi/84257) has donated over 55,000 packages of T-shirts, shorts and underwear to the Salvation Army in Louisiana for distribution to victims of the recent flooding in the Baton Rouge area. The donation is valued at an estimated $100,000.

“In times of adversity, we recognize the need to step in and help our neighbors as they recover from one of the worst floods our nation has seen in years,” said Rick Medlin, president and CEO of Fruit of the Loom, in a statement. “While there is so much loss, we only hope that our donation can provide some relief as these victims overcome such tragedy. Our hearts go out to all of those suffering from this disaster.”

The Red Cross says the recent flooding there, in which 13 people died and tens of thousands of buildings were damaged or destroyed, is the worst natural disaster in the U.S. since Superstorm Sandy hit the East Coast in 2012.

“In the face of devastation, we have found comfort in the widespread support coming from all over the country,” said Major Edward Binnix, incident commander for the Salvation Army South LA Flood Event, in a statement. “Fruit of the Loom’s donation is particularly special because these items are going to be used by people who have lost everything and need everything, all the way to their basic clothing. We’re beyond grateful for their generous donation.”

To contribute to the Salvation Army’s flood relief efforts, visit www.salvationarmyusa.org.