The first live virtual ASI Power Summit has come and gone, leaving attendees with inspiration, strategies and, most importantly, hope for the months ahead.

Some of the most influential figures in the promotional products industry revealed how they’ve been navigating the COVID-19 pandemic, offering advice for their peers. Additionally, business leaders, marketing experts and tech gurus from outside the industry shared their knowledge on how to embark on this uncharted territory.

Here are the sessions from the 2020 Power Summit.

Adapting to Uncertainty

In his keynote speech, entrepreneur Peter Shankman shared strategies for achieving success during challenging times.

Surviving a Business Crisis

Touchstone founder and CEO Derek Block has overcome cancer, the near ruin of his business and the challenges of COVID-19 to run a currently thriving Top 40 distributorship.

Data Deep Dive

New market research details what the industry will look like in 2021, pockets of potential growth and when we can expect realistic signs of recovery.

The Power of Pivoting

Chris Faris, CEO of Boost Promotions, explains how he mastered the art of becoming a go-to resource in the new product category of PPE, and also become an expert in custom kitting during the pandemic.

Market Analysis: Restaurants

Rich Carollo, owner of supplier Lion Circle and family restaurant Flo & Santos, offers insights on how distributors can serve clients in the struggling food service industry.

Market Analysis: Education

Promo still has an important role in higher education, says Kate Hornberger, associate marketing director at the Wharton School of the University of Pennsylvania.

Market Analysis: Trade Shows and Events

Marie Hunter, senior director of meetings, conferences and events for the Institute of Electrical and Electronics Engineers (IEEE), gives tips for capitalizing on virtual events.

The Tectonic Shift: Why Tech Matters Now More Than Ever

Mike Knapick, CIO for the industry’s largest company, SanMar, breaks down what the promo market and the technology it heavily relies on will look like in the near future.

The Changing Workplace

Digital marketing expert and business strategist Lolita Carrico dives into the changing workplace and what it means for hiring, operations, management and culture.

Social Media in the Time of COVID

ASI’s social media experts, Vin Driscoll and Melissa Newman, discuss effective ways to cut through the noise and help your message resonate with your intended audience.

Promo CEOs Discuss Pandemic

Jo-an Lantz, Geiger’s president and CEO, went one-on-one with ASI’s top officer, Tim Andrews, in this candid interview about running the Top 40 distributorship during the pandemic.