Promogram

4imprint Reveals Significant Growth

London-based 4imprint Group plc, the parent company of Top 40 distributor 4imprint (asi/197045), has announced that its revenues for 2015 totaled $497 million, an increase of 20% from 2014. Roughly 96% of those revenues were generated by the firm’s North American business.

“The results represent another year of delivering results in keeping with our strategic objectives,” Kevin Lyons-Tarr, CEO of 4imprint, told Counselor. “I’m proud of our team and our supplier partners for the outstanding, customer-focused work they are doing together.”

Adjusted operating profit rose 24% to $32.8 million. The company received 945,000 orders last year, which it attributed to targeted, data-driven marketing that attracted more than 220,000 new customers. More than 1.8 million boxes of free samples were shipped to clients, causing a 21% jump in orders from existing customers.

The company also concluded a $9 million investment program which expanded its offices and more than doubled the capacity of its distribution center in Oshkosh, WI. “2015 was another excellent year for 4imprint,” says John Poulter, executive chairman of 4imprint. “The business proposition remains strong and the opportunity substantial. Our strategic objective continues to be the maximization of organic growth while delivering broadly constant operating margins coupled with high cash conversion; 2016 has started satisfactorily.”

Counselor ranks 4imprint as the second-largest distributor in the industry after the firm reported 2014 North American ad specialty sales of $399 million.