News December 18, 2018
Next Level Apparel Partners With L-SHOP-TEAM
The partnership empowers the Top 40 supplier to expand into the German/European Union market.
Top 40 supplier Next Level Apparel (asi/73867) has announced it is expanding into Germany and Europe through an exclusive partnership with L-SHOP-TEAM, a European textile wholesale distributor. The deal will extend the Gardena, CA-based supplier’s reach throughout most of Europe.
“We’re delighted to be launching our styles into Germany/EU, and even more so to be launching with L-SHOP-TEAM,” Mark Seymour, CSO at Next Level Apparel, said in a press release. “We are dedicated to adding a new dynamic to the German/EU market and earning another loyal fan base, giving German/EU customers the freedom to choose a garment that takes softness and printability to the next level.”
This partnership comes on the heels of Next Level Apparel expanding into the United Kingdom through an exclusive partnership with PenCarrie, a UK-based clothing wholesale distributor. Next Level also has distribution channels across Canada and Australia.
Eric Simsolo, Next Level Apparel.
“We’re constantly looking at what may be the next great frontier for the Next Level brand, but of course, there needs to be the right combination of demand for a better basic, and the industry infrastructure for just-in-time printing,” Eric Simsolo, sales and marketing associate at Next Level Apparel, told Counselor. “Obviously another market will lead to new sales, but we also expect new knowledge that can make us better in our current markets.”
According to the L-SHOP-TEAM website, the company’s clients are commercial resellers focusing on textiles in industries such as workwear, sporting goods and promotional items, as well as finishing businesses such as textile printing and embroidery. “We appreciate the chance to partner with such a strong brand from the US,” said Stefan Schenk, managing director of L-SHOP-TEAM. “We are excited to introduce Next Level Apparel to our customers in Europe.”
With reported 2017 North American promotional product revenue of $201.2 million, Next Level Apparel ranked eighth on Counselor’s latest list of the largest suppliers in the industry. The company was recapitalized by private equity firm Blue Point Capital Partners in August.