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Alphabroder Partners With PUMA

The Top 40 supplier will add PUMA Sport and PUMA Golf brands to its product lines.

Alphabroder (asi/34063), the largest supplier by revenue in the promotional products industry, has announced the addition of PUMA Sport and PUMA Golf to both its United States and Canadian lines.

“We are extremely excited to partner with alphabroder, a true leader in the wholesale corporate apparel space,” Greg Holman, key account manager for Cobra PUMA Golf, said in a press release. “The opportunity we have together by bringing both golf and sport products to the marketplace is untapped and no one is better positioned to do this. The Puma brand has serious mojo across the globe so timing could not be better. We really look forward to a long and successful partnership.”

PUMA Golf features products as seen on the PGA and LPGA tours. This line features 23 styles for both men and women, and ranges from polos to quarter-zips, hats and other accessories. Additionally, all customers will have access to PUMA Sport styles, which harkens back to the legacy of the PUMA brand. This re-imagined line features eight styles and aids in giving the whole line a modern feel.

“I am very excited about every style in the assortment,” said Andrea Routzahn, senior vice president of portfolio & supplier management. “I think the line has the right product assortment and every piece is a winner.”

With reported 2018 North American promotional product revenue of $1.64 billion, alphabroder ranked first on Counselor’s latest list of the largest suppliers in the industry.