Welcome to the 2018 Power 50 list, which ranks the most influential people in the industry.

#39 Fred Parker, A Brand Company

2017 Rank: 23
Title: CEO
Industry Experience: 22 years

Regional leadership changes, the closing of a Canadian office and recent flat sales have made the last couple years a trying stretch for Parker and his firm, whose holdings include BrandAlliance (asi/145177) and Grapevine Designs. Promo revenue fell by 0.4% to $89.5 million in 2017, dropping A Brand Company one spot in the distributor Top 40. Amid the turbulence, peers rated Parker lower in 2018 influence.