Welcome to the 2018 Power 50 list, which ranks the most influential people in the industry.

#12 Sai Koppaka & Alan Tabasky, BEL USA

2017 Rank: 20

Known for their digital-first strategy, Koppaka and Tabasky have steered BEL to new heights – its fast-growing distributor DiscountMugs.com (asi/181120) eclipsed $200 million in 2017 sales. Recognizing that customers are demanding quicker delivery than ever before, the duo is aiming to get orders sent out in just three hours by the end of this year – a feat that would dramatically raise the bar in the promo market.