Welcome to the 2017 Power 50 list, which ranks the most influential people in the industry.

#43: Heather Sanderson, Overture Promotions (asi/288473)

2016 Rank: 43
Title: CEO
Industry Experience: 27 years
Birthplace: Helena, MT

After making our list for the first time last year, Sanderson keeps her Power 50 spot in 2017, lifted by support from peers and a sustained run of impressive promo sales. Her industry profile is significant, as she won Counselor’s Distributor Woman of Distinction Award in 2012 and Distributor Entrepreneur of the Year Award in 2015. Her firm also opened a new warehouse recently, expanding its footprint.