2. Jo-an Lantz

Geiger (asi/202900)

2019 Rank: 5

Title: President/CEO

Industry Experience: Entire Career

Counselor’s 2020 Person of the Year and Geiger’s first non-family president has been a consummate leader during this trying year – highly visible, empathetic and steadying. Lantz has played a pivotal role in propelling consistent growth and aggressive international expansion while maintaining Geiger’s reputation as a leader on everything from technology to sustainability. Furthermore, as a founder of promo’s Women’s Leadership Conference and as a voice heard and heeded throughout the industry, Lantz’s influence continues to extend far beyond Geiger’s walls – key reasons she rises three places on this year’s list to number two.