Welcome to the 2016 Power 50 list, which ranks the most influential people in the industry.

#34: Brandon Mackay, SnugZ/USA Inc. (asi/88060)

2016 Rank: 34
2015 Rank: N/A

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One of six newcomers to this year’s list, Mackay has grown his supplier company from a five-employee outfit in an attic to an industry leader in lanyards, health & beauty products and product safety. The president and CEO propelled SnugZ into the Top 40 this year with 12% growth, and helms a company that knows a thing or two about making a name for itself, having won Counselor’s Best Marketing Video contest.