Meet the new stars shaking up the promo market with their ambition, empathy and passion to be the very best.
Fully Promoted (asi/384000)
The first thing you learn about Jessica Ibsen, director of marketing and sales support for Fully Promoted of Mandeville, LA, is that she has more energy than you. An endurance athlete with several marathons under her belt, Ibsen attributes her incredible focus to her training.
“There’s a specific mindset that you need to push yourself to the finish line,” she says. “It’s the same drive you need when you’re overwhelmed with client projects and are being pulled in a thousand different ways. You need to have that discipline, mindset and drive to keep going.”
That determination has come in handy for Fully Promoted. The company, previously known as EmbroidMe, was in the middle of a major rebranding last year and needed to promote its new image. Ibsen hit the ground running, spreading the word through social media, press releases, open house events and every other marketing channel.
“When you walked in here before, there was apparel everywhere, and it looked like a clothing store,” Ibsen says of her shop. Without skipping a beat, she redesigned the office space by adding a showroom dedicated to the full breadth of Fully Promoted’s products and services.
Launching a rebranding campaign and redesigning a showroom is a tall order – especially when you’ve been on the job for less than a year. Fortunately, Ibsen is very fond of what she does. “It’s never the same thing twice,” she says. “It’s a changing industry, and no two clients are alike. It’s always something different, and I love that.”
We asked Hot Listers what song they listen to as motivation for the day, a big meeting, or presentation. Here's what gets Jessica fired up!