Counselor

Number Crunch - The ROI of USB Drives

Data shows that USB drives are favored promotional items to receive because of their extreme usefulness.

Utility is Key

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1. In the U.S., 7% keep USB drives because they are attractive.
2. In the U.S., 91% keep USB drives because they are useful.

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10% OF U.S. CONSUMERS OWN LOGOED USB DRIVES.

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Men are more likely to own a branded USB drive.

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Consumers in the Southeast are most likely to own a USB drive.

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In the U.S., Asian consumers are the most likely to own a USB drive.