Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Deluxe/Safeguard (asi/316203)

Estimated guidance puts Deluxe/Safeguard down 4.7% in 2020. The distributor kept its losses minimal thanks to PPE, which accounted for nearly 20% of company sales last year. The company is continuing with its Small Business Revolution video series that it started in 2015; in its sixth season, the show is helping black-owned businesses and entrepreneurs in Minneapolis-St. Paul.

Previous Rank: 17

2020 Revenue: $129.6 (Estimate with guidance)

All revenue figures shown in $millions