Comfort and utility come together in promotional sweatpants.

Sweatpants often get a bad rap for being frumpy. Designer Karl Lagerfeld has been quoted as saying: “Sweatpants are a sign of defeat. You lost control of your life so you bought some sweatpants.”

In reality, most people just want to be comfortable on their days off from work. There’s also a reassuring quality to a well-worn pair of sweats.

The first pair of sweats was introduced in the 1920s by Emile Camuset, founder of a hosiery and knitwear company called Le Coq Sportif. A sport enthusiast himself, Camuset became known for athletic wear. His first pair of sweats was simply knit of a gray jersey that allowed athletes to stretch and run comfortably. Traditional sweatpants evolved to include a cinchable waist and elastic hem at the ankle.

Like their forebear, a pair of sweats must be comfortable and cozy. For those seeking warmth during the coldest season while desiring the throwback style of traditional sweatpants, check out the Unisex Classic Sweatpant (HVT450) from American Apparel (asi/35297). It’s constructed from a super-cozy 13-oz. heavy terry fleece and designed with a fitted tapered leg, drawstring waistband, large side pockets and single back pocket.

“This traditional sweatpant is easy to wear for all occasions,” says Yvette Corona, spokesperson for American Apparel. It’s as comfortable at the gym as it is on the couch.

If, however, your client wants a more modernized performance style of sweatpants, there are plenty available. These typically include an elastic waistband with a drawcord in lieu of a simple drawstring and open hem cuffs. Such style features dress up the sweatpant. The Sport-Tek Sport-Wick fleece pant (ST237) fits this bill while also offering moisture-wicking technology to keep the wearer fresh and dry.

Ultimately, the item is perfect for many occasions and markets – including education, sports, golf tournaments and even charity walks. Sweatpants offer a unique twist on the traditional giveaways at live events, and promotional recipients are sure to wear them when they’re at their most comfortable.

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