How Will The Ad Specialty Business Perform in 2015

American Economy Expected To Shine Next Year

Penny Pritzker, U.S. Secretary of Commerce, said in early November that the department is forecasting GDP growth of around 4% for 2015.

  • The International Monetary Fund predicts that the U.S. economy will expand at a rate of 3.5% in 2015.
  • In early November the Dow Jones Industrial Average reached an all-time high of more than 17,300, 13% higher than its low point for 2014.
  • In October, consumer confidence rose to its highest point in seven years, according to the Conference Board.
  • American Express OPEN reported that 63% of small-business owners have a positive outlook for 2015, the highest number recorded since 2007.

Business Perform in 2015
Jo-an Lantz
Geiger (asi/202900)
“The fourth quarter is going to be our strongest quarter. We’re going to be up double digits and our outlook for next year is really good.”

Business Perform in 2015
Joe Fleming
Hub Pen (asi/61966)
“I always view the stock market as a leading indicator and with the averages hitting record highs, I feel very positive about the coming year.”

Business Perform in 2015
Alan Tabasky
BEL Promo (asi/39552)
“The economy and housing market are improving, which leads to consumer confidence and all trickles down to promotional products and their benefits to the business sector.”

Business Perform in 2015
Alan Vaught
Evans (asi/52840)
“I see low growth as an industry, but good companies will take market share from their lesser counterparts. End-users will benefit from healthy competition.”

Business Perform in 2015
Mitch Mounger
Sunrise Identity (asi/339206)
“I think we are in good shape for 2015. As the economy continues to stabilize, marketing budgets will increase.”

Business Perform in 2015
Chuck Fandos
Gateway CDI (asi/202515)
“I would expect to see growth of 7.5%, which is very good. We have to keep looking to add value and awareness to what we do.”