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Joe Haley

  • ASI University Education Director / Product Editor

I spend lots of time with products, finding ways that distributors can sell them to their clients and how those clients can use them in promotions. My twice-weekly Joe Shows are informative and safe for work since the takes with questionable language are omitted.

Editor’s Picks: Thrilling Team Spirit Products

They create a sense of unity among fans, fostering a shared identity and enthusiasm for...

Joe’s Faves: Back to Class

It won’t be long now, so here are unique finds for the new school year.

Editor’s Picks: Refined Retail Brands

End-buyers can tap into existing emotional connections with and loyalty for name brands...

Editor’s Picks: Therapeutic Stress Relievers

They provide a tangible solution to an increasingly common problem, offering users a qu...

Joe’s Faves: Adventure Travel Essentials

Whether they’re headed for a deep-sea fishing expedition, a tour of ancient ruins or a ...

Editor’s Picks: Sophisticated Polo & Golf Shirts

They’re a must for golf tournaments, business settings and event staff.

Editor’s Picks: Practical Drawstring Bags & Fanny Packs

They’re daily-use items that offer convenient storage and easy accessibility to essenti...

Joe’s Faves: Welcome Home

These convenient and unique items are perfect for new homebuyers.

Editor’s Picks: Impressive Beverage Accessories

They’re practical, visible, versatile and create a positive association with a brand.

Editor’s Picks: BBQ & Tailgate Essentials

Outdoor parties offer a unique opportunity for businesses to showcase their brand.

Joe’s Faves: Products for the Road

The branded items featured here are must-haves for end-buyers on the go.

Editor’s Picks: Sleek Athletic & Performance Apparel

Ideal for sports teams, fitness studios and corporate events, these garments are practi...

Editor’s Picks: Undeniably Useful Umbrellas

They make excellent promotional items due to their practicality and ample space for bra...

Joe’s Faves: Employee Favorites

Loyal staff will appreciate these branded gifts given for a job well done.

Editor’s Picks: Convenient Electronics & Tech Accessories

These products are perceived as high-value and practical, which enhances their appeal a...

Editor’s Picks: Adaptable Pens

This end-buyer favorite is an everyday essential that’s cost-effective yet impactful.

Editor’s Picks: Handy Sustainable Bags

As more trade shows, schools and businesses are required to meet certain eco standards ...

Joe’s Faves: Target the Bars and Breweries Market

From drinkware to employee gifts, the industry has a plethora of options for this growi...

Editor’s Picks: Accessible Automotive Accessories

Whether it’s a trunk organizer, USB charger or smartphone holder, these tools become co...

Joe’s Faves: Get Excited for Sun & Sand

These branded items will remind recipients that warmer days are ahead.

Editor’s Picks: Made in the USA

Data shows that domestically sourced products enjoy high favorability among end-users.

Joe’s Faves: Target the Professional Services Market

Financial advisories and real estate brokerages are well suited for these branded items.

Editor’s Picks: Entertaining Beverage Accessories

They’re useful and feature generous imprinting areas, ensuring positive associations wi...

Editor’s Picks: Pragmatic Multifunctional Pens

They’re practical, versatile, efficient and have wide gift appeal.

Joe’s Faves: Let’s Get Glamping

Luxurious outdoor accommodations became especially trendy after the pandemic and remain...