Latest

Proforma Albrecht & Co. Acquires Professional Image
Proforma Albrecht & Co. Acquires Professional Image

Ohio-based Proforma Albrecht & Co. (asi/116308) announced Monday it has acquired Professional Image, a fellow promotional products...

Best Social Media Promotion 2017: BrandVia
Best Social Media Promotion 2017: BrandVia

February was full of puppy love at San Jose, CA-based BrandVia (asi/145037) as photos of employees and their canines engulfed social media. As...

Beer, Branding: Another University Licenses Its First Official Beer
Beer, Branding: Another University Licenses Its First Official Beer

New Mexico State University has gotten into the beer branding game. NMSU teamed up with Bosque Brewing Co. to release Pistol Pete's 1888 Ale,...


High-Value Incentive Products

In the lucrative incentives market, businesses are increasingly choosing products and experiences in lieu of extra cash. According to The...


Wearables News Briefs - August 2017

  LAT Apparel   (asi/65948) has announced a new distribution agreement with SanMar (asi/84863). SanMar has recently added Rabbit Skins to...


Promo Executive to Plead Guilty to Price Fixing

Zaappaaz Inc., which does business as both a supplier and distributor under names including WB Promotions Inc. (asi/98409/353290), along with...


Yard Signs Used to ‘Push Out the Pushers’

More than 140 Americans die every day due to overdosing on opioids which include heroin, fentanyl and prescription drugs. In fact, since 1999,...


In The News - August 2017

Chocolate Inn/Taylor & Grant (asi/44900) has released its largest holiday catalog ever, which includes products from newly acquired...


West Coast Dockworkers Extend Contract

Several years ago, a contract dispute between West Coast dockworkers and shipping industry employers led to delays that resulted in cargo...


CPSC Recalls Dresses for Newborns, Girls

The U.S. Consumer Product Safety Commission (CPSC) has announced a recall of Laura Ashley London floral dresses for newborns and girls. Petals...

How-To

How to Sell Six Orders a Day
How to Sell Six Orders a Day

1. Generate Referrals About one in four of your orders needs to be from referrals; you can't just sell brand-new orders all the time. You need...

Understand & Cope With Rejection
Understand & Cope With Rejection

Experts explain why “no” can be so hard to hear and offer up advice for bouncing back.

Sell More at Fundraising Events
Sell More at Fundraising Events

Q: I'd like to increase my business with charities and sell more T-shirts for fundraising events. What tips do you have to help me achieve this...

Overhaul Your Firm's Efficiency
Overhaul Your Firm's Efficiency

Keys to making your supplier firm leaner, meaner and streamlined for success.

Mergers & Acquisitions

Proforma Albrecht & Co. Acquires Professional Image
Proforma Albrecht & Co. Acquires Professional Image

Ohio-based Proforma Albrecht & Co. (asi/116308) announced Monday it has acquired Professional Image, a fellow promotional products...

Inkwell Acquires North American Data Forms
Inkwell Acquires North American Data Forms

New Jersey-based distributor Inkwell Global Marketing (asi/231120) has purchased New York City promotional and print firm North American Data...

Callaway Buys Sportswear Brand TravisMathew
Callaway Buys Sportswear Brand TravisMathew

California-based Callaway Golf Co. has announced the purchase of sports and lifestyle apparel company TravisMathew LLC for $125.5 million. The...

Hot Frog Print Media Acquires Integra Print & Image

Hot Frog Print Media (asi/227749) has...


Party City Acquires Print Appeal

New Jersey-based Party City has...


BDA Acquires SwervePoint

Top 40 distributor BDA (asi/137616) has...

Case Studies

Minor League Baseball: 5 Ridiculous (In The Best Way) Promotions
Minor League Baseball: 5 Ridiculous (In The Best Way) Promotions

Minor league baseball promotions are, well, you can insert just about any adjective you like: creative, crazy, inspired, insane, amazeballs,...

Minor League Baseball: Fans Swing By For Golf Night Giveaway
Minor League Baseball: Fans Swing By For Golf Night Giveaway

Lifelong friends Jules Alper and Gary Lee proudly wore their new logoed golf visors during the Trenton Thunder's shutout of the visiting Reading...

Slideshow: Renaissance Faire Merch
Slideshow: Renaissance Faire Merch

Winter may be coming, but it was a lovely summer's day in the shire when Counselor visited the Pennsylvania Renaissance Faire in Manheim, PA,...

Minor League Baseball: A Night of Superheroes and Swag

It's an idyllic late spring evening in...


Minor League Baseball: Behind the Bobblehead

Josh Laird always wanted to go to an...


Nickelodeon Nostalgia Sweeps Comic-Con

Distributor Axis Promotions turned back th...

Awards

Top 40 Distributors 2017
Top 40 Distributors 2017

Counselor’s exclusive ranking of the distributors with the most revenue in the ad specialty market.

Top 40 Suppliers 2017
Top 40 Suppliers 2017

Counselor’s exclusive ranking of the suppliers with the most revenue in the ad specialty market.

2017 Hot List
2017 Hot List

Meet the industry's rising stars - a brave, bold group that’s trailblazing a unique path to success.

2017 Counselor Distributor Choice Awards - Winners
2017 Counselor Distributor Choice Awards - Winners

Below are the winners for the 2017 Counselor Distributor Choice Awards. Representing 55 different product award categories, these suppliers were...