News

Study: Marketers Achieving Higher Open Rates
Study: Marketers Achieving Higher Open Rates
Promogram

A recent survey by cloud-based marketing email service SendGrid has found that while the average monthly email send rate by marketers has dropped...

Read More
Are Promo Distributors Putting Too Much Demand on Suppliers?
Are Promo Distributors Putting Too Much Demand on Suppliers?
Counselor

"We’re being nickel and dimed and being asked for outrageous concessions."

Read More
CafePress Reports 2016 Earnings
CafePress Reports 2016 Earnings
Promogram

While fourth quarter net revenue increased at CafePress, the online retailer of stock and user-customized products experienced an overall decline...

Read More
Majoring in the Majors: Focus on the Most Profitable Accounts
Majoring in the Majors: Focus on the Most Profitable Accounts

Do you want to increase your sales volume or grow your business? Is the thought of taking on major accounts intimidating due to lack of cash flow...

Read More
Tech Edge: The Waze App
Tech Edge: The Waze App
Promogram

What Is It? Waze is a community-based driving navigation and traffic app. Drivers receive real-time traffic and road information that is...

Read More
Surveys: Manufacturing & Non-Manufacturing Sectors Gaining Steam
Surveys: Manufacturing & Non-Manufacturing Sectors Gaining Steam
Promogram

Economic activity in the U.S.'s manufacturing and services sectors grew in February, according to two recently released, closely watched surveys...

Read More
Trump Signs New Travel Restriction Order
Trump Signs New Travel Restriction Order
Promogram

President Donald J. Trump signed an executive order Monday that restricts people from Syria, Iran, Libya, Somalia, Sudan and Yemen from entering...

Read More
Obituary: Michael Toney, Ennis
Obituary: Michael Toney, Ennis
Promogram

Michael Toney, a former regional sales manager at Ennis (asi/52493), died on February 19. He was 67. Born in Charleston, WV, Toney...

Read More
Industry Execs React to Trump Address
Industry Execs React to Trump Address
Promogram

President Donald Trump delivered his first address to a joint session of Congress on Tuesday, discarding his trademark polarizing candor in favor...

Read More
Promo Market Statistics - Finance
Promo Market Statistics - Finance
Advantages

Exclusive survey data on popular sectors collected from distributors.

Read More
PromoCorner Acquires Tennessee-Based Firm
PromoCorner Acquires Tennessee-Based Firm
Promogram

Lakeville, MA-based PromoCorner has acquired brandivate - a business services, branding and marketing agency in Franklin, TN, the companies...

Read More
Promo Market Statistics - Technology
Promo Market Statistics - Technology
Advantages

Exclusive survey data on popular sectors collected from distributors.  

Read More

How-To

How to Respond to “I Need to Make Sure My Boss Is OK With This"
How to Respond to “I Need to Make Sure My Boss Is OK With This"

Close in on a successful sale by besting this objection with these four strategies. 1. Include the Real Decision-Maker Early On: ...

Read More Advantages

Which Flash Cure Unit is Right for Your Shop
Which Flash Cure Unit is Right for Your Shop

The right flash-cure unit can help white inks pop and specialty inks shine.

Read More Wearables

5 Rules to Email Marketing Success
5 Rules to Email Marketing Success

One of the crucial steps to building a solid base of clients is to dedicate a portion of your company's resources to marketing your business. A...

Read More Advantages

Get a Handle on Digital Printing
Get a Handle on Digital Printing

Digital printing has some advantages over traditional decorating methods, but you should do your homework before investing in the technology.

Read More Wearables

Overcome Common Sales Objections
Overcome Common Sales Objections

1. Do Your Research Before calling your prospect, research their company and any immediate needs your product can address. That way, during the...

Read More Advantages

How to Display Your Products
How to Display Your Products

Your Artwork Dilemma: One decision every shop will face is how to show off what it produces. Will a permanent display be part of the shop...

Read More Wearables

How to Fix a Partly Finished Design
How to Fix a Partly Finished Design

Embroidery mistakes happen, and it’s not always feasible to start over. Luckily, there are ways to fix a partly finished design.

Read More Wearables

6 Tips on How to Talk to People
6 Tips on How to Talk to People

Part of the I'm New Now What section in Advantages, here are 6 steps to striking up a conversation. Step 1 Always make direct eye...

Read More Advantages

8 Ways to Foil Small-Business Stagnation
8 Ways to Foil Small-Business Stagnation

These tactics are sure to spark progress.

Read More Wearables