News

Enter the Wearables T-Shirt Challenge
Enter the Wearables T-Shirt Challenge
Web Exclusive

Do you have a cause you care about? Or a recent T-shirt fundraiser you're particularly proud of? If so, we want to hear from you. This...

Read More
The Future of 3-D Printing in the Promo Products Industry
The Future of 3-D Printing in the Promo Products Industry
Counselor

3 industry experts and 1 robotics expert weigh in

Read More
Report: Twitter Could Launch Premium TweetDeck Option
Report: Twitter Could Launch Premium TweetDeck Option
Promogram

Marketers who use Twitter's TweetDeck should be on the lookout for a possible new premium paid offering geared especially toward professionals....

Read More
Expert Secrets: Bridge the Gender Communication Gap
Expert Secrets: Bridge the Gender Communication Gap
Web Exclusive

Think miscommunication between the genders can cause unnecessary conflict at work? "You bet it does - the main source of conflict between men's...

Read More
Survey: Consumers Express Economic Confidence, Uncertainty
Survey: Consumers Express Economic Confidence, Uncertainty
Promogram

Consumer confidence is up this month, according to a report by the University of Michigan. Its Consumer Sentiment Index hit 97.6 in March, up...

Read More
People on the Move - March 2017
People on the Move - March 2017
Web Exclusive

S&S Activewear (asi/84358) has added Megan Zezzo to their national sales team as a national account representative. The Premier...

Read More
Promo Market to Target: Technology
Promo Market to Target: Technology
Advantages

Strong growth, trendy products and rich swag appreciation make the tech market a bonanza-in-waiting.

Read More
Suffocation Hazard Prompts Recall on Bibs
Suffocation Hazard Prompts Recall on Bibs
Promogram

The Consumer Product Safety Commission has announced a recall on bibs that could potentially suffocate children. The Environments brand...

Read More
Video: New Developments in E Ink
Video: New Developments in E Ink
Web Exclusive

In this video, Paul Apen of E Ink talks about how digital paper technology is changing things like luggage tags.

Read More
A Cure For Promo’s Ailing Pharma Sales?
A Cure For Promo’s Ailing Pharma Sales?
Web Exclusive

A new product innovation offers tantalizing possibilities for pharmaceutical branding.

Read More
Wearables Talk With Lee Romano Sequeira
Wearables Talk With Lee Romano Sequeira
Web Exclusive

Wearables chatted with Lee Romano Sequeira, co-owner of Philadelphia-based Sparkle Plenty Designs (asi/88444), about her business challenges and...

Read More
Advisory From ASI Regarding FBI Cyber Security Warning
Advisory From ASI Regarding FBI Cyber Security Warning
Web Exclusive

As a courtesy to members, ASI is sharing an advisory from the FBI cyber division specifically concerning companies that run File Transfer...

Read More

How-To

How to Respond to “I Need to Make Sure My Boss Is OK With This"
How to Respond to “I Need to Make Sure My Boss Is OK With This"

Close in on a successful sale by besting this objection with these four strategies. 1. Include the Real Decision-Maker Early On: ...

Read More Advantages

Which Flash Cure Unit is Right for Your Shop
Which Flash Cure Unit is Right for Your Shop

The right flash-cure unit can help white inks pop and specialty inks shine.

Read More Wearables

5 Rules to Email Marketing Success
5 Rules to Email Marketing Success

One of the crucial steps to building a solid base of clients is to dedicate a portion of your company's resources to marketing your business. A...

Read More Advantages

Get a Handle on Digital Printing
Get a Handle on Digital Printing

Digital printing has some advantages over traditional decorating methods, but you should do your homework before investing in the technology.

Read More Wearables

Overcome Common Sales Objections
Overcome Common Sales Objections

1. Do Your Research Before calling your prospect, research their company and any immediate needs your product can address. That way, during the...

Read More Advantages

How to Display Your Products
How to Display Your Products

Your Artwork Dilemma: One decision every shop will face is how to show off what it produces. Will a permanent display be part of the shop...

Read More Wearables

How to Fix a Partly Finished Design
How to Fix a Partly Finished Design

Embroidery mistakes happen, and it’s not always feasible to start over. Luckily, there are ways to fix a partly finished design.

Read More Wearables

6 Tips on How to Talk to People
6 Tips on How to Talk to People

Part of the I'm New Now What section in Advantages, here are 6 steps to striking up a conversation. Step 1 Always make direct eye...

Read More Advantages

8 Ways to Foil Small-Business Stagnation
8 Ways to Foil Small-Business Stagnation

These tactics are sure to spark progress.

Read More Wearables