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Exclusive Interview: Building Your Personal Brand

Branding and marketing expert Dorie Clark, author of Stand Out and Reinventing You, shares some of the strategies she has developed for clients like Google, Microsoft and Morgan Stanley. What are the three steps to building a rock-solid personal brand? How do you keep your company’s reputation golden? Can you become a subject matter expert virtually overnight? When price is a prospect’s main concern, how do you overcome this objective by focusing on the value of your services? Clark shares all that and more (including her favorite leadership lessons from Seth Godin) in this podcast.