Strategy April 06, 2023
Video Q&A: Should My Promo Business Be on TikTok?
Social media expert weighs in on the popular, yet controversial, platform.
Paola Granados knows a thing or two about TikTok. The social media lead at Ontario, CA-based distributor AnyPromo (asi/117065) has created over 400 videos in less than two years, and has cultivated a robust and engaged audience, with some of her content reaching well over a million views.
Paola Granados
Social Media Lead at AnyPromo
But Granados knows that TikTok, a network unlike any other social media platform, isn’t for everyone in the promo industry.
In this video Q&A, ASI’s Digital Content Director and host of The Social Angle podcast, Vinnie Driscoll, asks Granados to weigh in on topics such as the benefits of being on TikTok, content you should be posting, time investments and whether the platform, which has been under pressure amid concerns over the handling over users’ data, could be banned.