Commentary

When Good People Get Bad Merch

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Several popstars have been criticized lately for low-quality and inaccurate merchandise.

Making History at ASI Show Chicago

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The first promotional products trade show since the COVID-19 pandemic – and my first tr...

Taking a Swag-Filled Journey Across the US

There were so many sites to see – and gift...

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Educate On Cons, Cyber Threats Now – Or Risk the Worst

The danger to your promo products business...

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The Big WFH Bait-and-Switch

In 2020, many companies boasted about thei...

Supply Chain Issues Mean You Should Plan for Q4 Now

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The holiday season is promo’s busiest time. Want to fully capitalize? Encourage clients...

Pizza Hut Taps Into BOOK IT! Nostalgia, and I’m Here for It

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The pizza chain launched a summer reading program with a vintage T-shirt tie in.

Patagonia Misses the Forest for the Trees

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The apparel company is banning added logos to help the environment, and while its inten...

The Night I Opened a Merch Store … And Lost My Hair

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A televised wrestling match, an insult and a bet – Senior Writer John Corrigan explains...

Promo Insanity: The Case for Jackets & Sweatshirts

They’ve become our comforting (and, thankf...

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Promo Insanity: The Case for Hats

T-shirts may be the overwhelming favorite,...

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Promo Insanity: The Case for T-Shirts

If you went on vacation or ran a 5K and di...

My Love-Hate Relationship With Virtual Events

Online trade shows and conferences leave a...

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Are the Days of Dressing Up Over?

Many of us are tired of the sweats and old...

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Partnership in Peril: Is the Supplier/Distributor Bond Breaking?

Ongoing virus challenges have put the rela...

Where We Go From Here

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Editor-in-Chief C.J. Mittica discusses a major change in ASI’s publications and what it...

Puppy Power: Pet Products Can Boost Q1 Sales

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A new dog owner notices a lack of promo.

#PromoOn: Reflections on Promo’s 2020

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Executive Editor Christopher Ruvo reflects on the promotional products industry’s 2020 ...

Holiday Branded Merch That Warms Even My Cynical Heart

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Whether it’s a color-changing coffee cup or a cozy mitten with built-in beer holder, th...

Getting a Pulse on the Supplier-Distributor Relationship

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In this guest column, Alyssa Mertes of Top 40 distributor Quality Logo Products identif...

Promo Distributors Should Target Cannabis Market

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Election Day ballot measures brought different levels of cannabis legalization to five ...