Commentary

From Trained Raccoons to Private Islands: 3 Offbeat Sustainability Initiatives

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Brands are going to extremes to show off their eco-friendly efforts.

I Tried an AI Art Generator & All I Got Was This Ugly Mug

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Sites like DALL-E 2 and Midjourney are stirring up creativity and controversy, but do t...

Judge Goes Yard: Why Are Fans So Eager to Commemorate Sports History With Merch?

Branded products celebrating Aaron Judge’s...

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Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet

Amid more anti-swag rhetoric, it’s importa...

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NIL Deals for High School Athletes Are Here – Promo Should Capitalize

Promo products distributors and decorators...

57 Reasons to Wear Secondhand Clothes

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Heinz found a clever way to rebrand the dreaded ketchup stain, a tongue-in-cheek hotlin...

Buyers Won’t Settle Forever for Slow Turnaround Times

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Rush orders have declined the last two years, but buyers will fall into old habits once...

This Summer’s Buzzworthy Beer Marketing

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Whether it’s dive bar-flavored ice cream or a DIY beer guitar, brands are coming up wit...

A Logoed Shirt Erased My Travel Anxiety

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Think promos are unimportant? It was a lifesaver on my trip to Mexico.

A Deep Dive Into Aquarium Gift Shop Promos

At the Mystic Aquarium in Connecticut, I s...

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It’s Time for Promo to Fully Embrace Sustainability

The industry can’t ignore it any longer, w...

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How the Promo Products World Brought Harry Potter to Life

A new museum exhibit celebrating the famed...

DIY Tees & Other Book Festival Swag

As a volunteer at the first in-person Lehi...

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Is Working at Home Bad for Me?

Experts fear employees feel isolated and c...

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The Super Bowl Tapped My Soft Spot for ’90s, Y2K Nostalgia

Marketers know that millennials like me ar...

The Pay Transparency Movement Is Growing – And That’s a Good Thing

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A law in New York City will require employers to disclose salary ranges for open positi...

Ready or Not, Hiring Gets High-Tech Upgrade

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Companies are using asynchronous interviews, video games and virtual reality to attract...

Deck the Halls With Branded Merch

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Big brands are bringing memes to life and pouring on the nostalgia with their holiday m...

An Ode to My Daily Brew

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As a resolute java-drinker, I’m fiercely loyal to my favorite brands. I’m not the only ...

Beloved Philly Brand Gets ‘Run’ Merch and I Want It

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No, it’s not “Rocky”-inspired. It’s the next best thing.

Facebook Launches VR Meetings, But Why?

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‘Workrooms’ allows the distributed workforce to come together in a virtual conference r...