FLOOR MATS AREN’T JUST FOR CLEANING YOUR FEET.
They’re also for promoting a brand and its message. Here are five industries that PromoMatting has catered to with its high-quality, American-made floor mats. Plus, there’s the how and why these promotional campaigns have worked. Sometimes the answer really is right under your nose.
1. SPIRITS AND WINE
When you think of alcoholic beverages, floor mats may be the last thing on your mind, but they go quite well together. Floor mats work well for in-store displays: Each one can be customized with season-specific artwork and highlight a relevant product.
Take what PromoMatting did for Evan Williams using a Dye Sub Classic T801 mat. These floor mats stand out and serve as indoor billboards with vivid four-color graphics, making them perfect for branding campaigns. And because the mats are low-profile, they make placement at shelving or floor displays easy and unobtrusive, promoting a brand without getting in the customer’s way.
2. CONSUMER PRODUCTS
The idea here is the same as it is for spirits and wine. Promotional floor mats can be displayed at store entrances and in front of products. Companies want to put their mats in retail stores because it reinforces branding while customers are shopping. The fact is, shoppers do look down when they shop. Recent studies suggest nearly six in 10 people stop to engage with floor advertising. Not to mention, the advertising at eye level can be heavily saturated.
For High-Brew Coffee, PromoMatting used a Direct Print Vinyl DP-140. The durable mats are made from 100% vinyl (perfect for moderate traffic) and display rich four-color graphics. These mats can be used on the floor or counters to promote brands or new product launches. They’re easy to clean, lightweight, and work well for in-store advertising to direct consumers to products they might want to purchase while shopping.
Floor mats work well for in-store displays: Each one can be customized with season-specific artwork and highlight a relevant product.