Strategy

Country Star Luke Combs Collaborates With Miller Lite on Tour & Merch

Strategy

As Combs kicks off his “Growin’ Up and Getting Old” tour this month, the Grammy-nominat...

Fanatics & Cactus Jack College Merch Collab Flies Off Rack

Strategy

The sports outfitter collaborated with rapper Travis Scott’s streetwear brand to develo...

#Counselor70: 6 Predictions Counselor Magazine Got Right (and 4 We Didn’t)

Over the last 70 years, our magazine has ...

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Attendees Come for Art, Stay for Promo at Atlanta Dogwood Festival

At one of the largest arts festivals in th...

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#Counselor70: The 70 Events That Rocked the Promo Products Industry

From inventions to revolutions, these are ...

Goodbye Greenwashing: How To Back Up Sustainability Claims With Product Certification

Strategy

There's no shortage of  sustainability claims  in the industry these days. Make sure...

5 Fun & Popular Merch Items From the 2024 Masters

Strategy

Official swag from golf’s first major tournament of the year is some of the hardest to ...

An Inside Look at Top Promo Markets

Strategy

Strategies, products and intel to successfully target evolving verticals.

Big Markets 2024: Technology

Strategy

Ignore the short-term pain in this field and focus on the long-term gains.

Big Markets 2024: Manufacturing

Strength in this market has some surprisin...

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Big Markets 2024: Political

An election year and numerous hot-button i...

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Big Markets 2024: Travel & Hospitality

A market that suffered the biggest financi...

Big Markets 2024: Professional Services

Where growth and innovation are occurring,...

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Trendspotting: 3 Takeaways From Coachella Merch

With Friday’s kickoff looming, here’s how ...

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4 Ways To Leverage Corporate Intelligence

It’s a tried and proven strategy implement...

Party Like It’s 3099 With Sustainable Promo

Strategy

Suppliers and distributors weigh in on eco-friendly party solutions for everything from...

Promotions Planner: Sweet Summer Sales

Strategy

Start presenting your clients with ideas for campaigns centered on July observances.

‘Quiet Outdoors’ Aesthetic Has Loud Promo Potential

Strategy

This minimalistic trend sweeps generational lines by adding versatility, longevity and ...

Transform Branded Apparel With the Branding Success Guide

Web Exclusive

Elevate your branded apparel with our latest trend guide — now available for...

Leopard Print Is Back on the Prowl

Strategy

The pattern has re-emerged as a popular consumer trend thanks to TikTok, runway looks a...

Lululemon Develops ‘Enzymatically Recycled Polyester’ Jacket

Strategy

Plus, a running shoe company shows off 3D-printed, compostable footwear, and IKEA turne...