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Strategy

Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm
Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm
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NHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...

Decorator’s View: Navigating Graphic Placement on Apparel
Decorator’s View: Navigating Graphic Placement on Apparel
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In this new series of columns, decorated-apparel industry veterans share tips to help p...

5 Smart Strategies for Repurposing Logoed Items

Consider these methods for breathing new l...


5 Ideas for Using WGSN’s 2025 Color of the Year

Future Dusk, a dark, moody hue between blu...


Building a People-First Company

Suppliers and distributors dig into what i...

This Week’s New Suppliers: Promo Favorites
This Week’s New Suppliers: Promo Favorites
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Discover creative products from new ASI suppliers.

Editor’s Picks: Functional USA-Made Products
Editor’s Picks: Functional USA-Made Products
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Help your clients embrace civic pride and support local communities with products that ...

Learn How To Profit With Promotional Merchandise
Learn How To Profit With Promotional Merchandise
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Looking for new ways for your T-shirt business to stand out? Consider adding...

Now Trending in Apparel: The Latest Looks To Present Your Clients
Now Trending in Apparel: The Latest Looks To Present Your Clients
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Fashion trends are ever-changing , and promo apparel is no exception. Learn from...

2023 Salespeople of the Year

Big sales, big clients, big deals – these ...


6 Ways to Care for Your Employees’ Physical Health

Employers can encourage their staff to pra...


This Week’s New Suppliers: Products for Every Season

Discover creative products from new ASI su...

Kyocera Releases Sustainable Textile Printer

The inkjet textile printer eliminates virt...


Joe’s Promo Picks: Distinctive Finds

Check out these unique items for a variety...


10 Top Products To Sell This Summer

Need some summer sales inspiration ?...

Editor’s Picks: Rugged Backpacks
Editor’s Picks: Rugged Backpacks
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They’re the ultimate companion while on the go, from hiking trips in the mountains to w...

Eco-Friendly Favorites: Top Categories To Sell This Summer
Eco-Friendly Favorites: Top Categories To Sell This Summer
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Get ready to heat up your sales numbers!  Prepare for bright and sunny promotions by...

Let Loose With 1970s Style
Let Loose With 1970s Style
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Trends from the disco decade are having a moment in fashion and film and on social medi...

5 Ideas for Reducing Greenhouse Gas Emissions
5 Ideas for Reducing Greenhouse Gas Emissions
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It’s becoming more important than ever for companies to track and work on reducing thei...

5 Common Summer Requests for Decorated Cotton Apparel
5 Common Summer Requests for Decorated Cotton Apparel
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Summer will be here before you know it, making now the perfect time to strike while...

Help Clients Promote Sustainability With Responsibly Sourced Fabric
Help Clients Promote Sustainability With Responsibly Sourced Fabric
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Sustainability is the term to know in the promo space this year. In fact, almost half...