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Strategy

Made Free Provides Life-Saving Jobs for Thousands
Made Free Provides Life-Saving Jobs for Thousands
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The supplier is working to give marginalized people a new chance by paying them a livin...

Q&A: Making Premium Outerwear That’s Sustainable
Q&A: Making Premium Outerwear That’s Sustainable
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Kathleen Baker of Hexa | Custom talks about the sustainability of a long-lasting produc...

Go Bold With Bright Red

The confident hue featured prominently in ...


Editor’s Picks: Handy Writing Instruments

They’re used daily by people of all ages a...


How To Heat Up Your Sales Numbers With Summer Essentials

Win orders for warm weather promotional...

The Baby Tee Grows Up
The Baby Tee Grows Up
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A style staple in the ’90s and early aughts, the shrunken shirt is back with a more mod...

4 Quirky Merch Trends From the 2023 U.S. Open Championship Collection
4 Quirky Merch Trends From the 2023 U.S. Open Championship Collection
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Promo products distributors can capitalize by translating the trends to the right clien...

Joe’s Promo Picks: Attention-Grabbing Giveaways
Joe’s Promo Picks: Attention-Grabbing Giveaways
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In-person gatherings continue to gain in frequency, which means there’s growing opportu...

The 17 Sustainable Development Goals & Why They Matter

The UN created the SDGs in 2015 as an urge...


Editor’s Picks: Adaptable Sweaters & Vests

These garments are excellent for branding,...


Photos From ‘Big Slick’ 2023

Promo helps drive record results at annual...

Decorating Roundup: Equipment That Saves Time & Energy

New equipment, software and materials help...


Promotions Planner: I’ll Drink to That

Start presenting ideas to clients for camp...


This Week’s New Suppliers: New Seasons & New Products

Discover creative products from new ASI su...

3 Fun Merch Trends From Apple’s WWDC Swag Bag
3 Fun Merch Trends From Apple’s WWDC Swag Bag
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The branded items from the tech giant’s annual developer’s conference, being held this ...

When To Source Products From Inside or Outside the U.S.
When To Source Products From Inside or Outside the U.S.
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Learn how to decide when it's worth it to invest in items made in the USA and when...

Develop a Sales Differentiation Strategy in 5 Steps
Develop a Sales Differentiation Strategy in 5 Steps
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Determine how you stand out from the competition, then communicate it to prospects and ...

Editor’s Picks: Delectable Food Gifts
Editor’s Picks: Delectable Food Gifts
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These items have universal appeal and offer a delightful sensory experience for recipie...

This Week’s New Suppliers: Get Ready for Warm Weather
This Week’s New Suppliers: Get Ready for Warm Weather
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Discover creative products from new ASI suppliers.

Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm
Controversy, Gay Pride, Corporate Control – and the Hockey Jersey at the Center of the Storm
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NHL players refused to wear specially designed Pride warm-ups. The resulting fallout be...