Gold Bond, BAMKO, Nadel, Zipline. When it comes to rebranding, 2022 has sure been a busy year in the promo industry.

Add to that list Top 40 supplier Hirsch Gift, now known as just Hirsch (asi/61005), who announced some big changes on October 24, including the new name, a new corporate logo and updated website.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Hirsch’s Brittany Frase, director of sales and marketing, and Amanda Delaney, marketing manager, about why the supplier decided to rebrand, how much work went into it, stumbling blocks and even the role social media played.

If you’re planning on rebranding, or just want to learn more about how to do it right, check out the latest Social Angle!