Promo’s Big 2021 Rebound and Outlook for 2022
ASI’s research guru Nate Kucsma and news director Christopher Ruvo delve into the numbers and narratives behind promo’s remarkable return to growth in 2021.
The promo industry has a lot of moxie.
Despite significant ongoing challenges from the COVID-19 pandemic, distributors in the North American promo products market collectively powered a 12% year-over-year sales increase in 2021, according to exclusive research from ASI. What drove the performance? What markets were hottest? Did distributors of all revenue sizes see success?
Those questions and much more are at the heart of this Promo Insiders podcast, based on a recent ASI webinar featuring Nate Kucsma, senior executive director of research and corporate marketing at ASI, and Christopher Ruvo, ASI Media’s digital news director.
The talk is more than a retrospective, though. The pair delve into forward-looking topics: How will promo’s sales fare in 2022? What end-markets could prove especially lucrative for the industry this year? What challenges will distributors face?
Give a listen to orient yourself on where promo was, where it is, and where it’s going.