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Marketing

Case Study: Re-Engaging With Valued Members
Case Study: Re-Engaging With Valued Members
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A 112-year-old company turned to a nearby distributor for a major rebrand and member-ou...

The Life Cycle of a T-Shirt: Why Premium Blank Apparel is the Best Value
The Life Cycle of a T-Shirt: Why Premium Blank Apparel is the Best Value
Web Exclusive

Have you ever wondered what allows premium blank apparel to deliver the best...

Layered Fall Fashion: What to Wear When You Pair

The promo apparel industry shouldn't be...


Back-to-School Honor List: The Top 10 Apparel Styles to Sell

Nothing says "back-to-school" quite like...


How To Get Products Fast With ZIP-IT® Next Day Services

Manufacturing delays and supply chain...

Episode 110: Prospecting Tips for Newbies
Episode 110: Prospecting Tips for Newbies

If you spend any time on Instagram or LinkedIn, you're probably familiar with the...

5 Tactics for Improving Your Email Marketing
5 Tactics for Improving Your Email Marketing
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Email’s universal popularity makes it a prime medium for your marketing messages.

YouTube, Spotify Broaden Shopping Features
YouTube, Spotify Broaden Shopping Features
Web Exclusive

Social commerce has been slowly but steadily growing in popularity.

Should Promo Join BeReal – the ‘Anti-Instagram’?
Should Promo Join BeReal – the ‘Anti-Instagram’?
Web Exclusive

The latest social media craze promises low-stakes, authentic photo sharing. Its growing...

Would You Wear a Dress Made of Cocoa Bean Husks?

Whether it’s sneakers made of apple leathe...


How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches

Chances are you've been asked to...


Fanatics Inks Deal to Handle Crimson Tide Student-Athlete Merch

As part of a new partnership with The Univ...

Infographic: Get on Board With Charcuterie

Perennially popular, food gifts gained eve...


5 Things Promo Can Learn From High-End Fashion

Many consumers will pay top dollar for the...


Charles River Apparel: A Legacy of Quality

For nearly 40 years, Charles River...

7 Trends You Need to Know From ASI Chicago
7 Trends You Need to Know From ASI Chicago
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Check out a few of the hot products and industry trends from the promo industry’s major...

ASI Chicago 2022: Show Had a ‘Pre-COVID’ Feel, Attendees Say
ASI Chicago 2022: Show Had a ‘Pre-COVID’ Feel, Attendees Say
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Suppliers and distributors were thrilled to be back in person at an event that was near...

ASI Chicago 2022: Flash Poll Indicates Distributors Sales Increasing
ASI Chicago 2022: Flash Poll Indicates Distributors Sales Increasing
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Other quick polls of distributors conducted during a standing-room-only session offered...

ASI Chicago 2022: Tips for Optimizing Your LinkedIn Business Page
ASI Chicago 2022: Tips for Optimizing Your LinkedIn Business Page
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With humor and examples, social media expert Jay Busselle shared how you can get the mo...

ASI Chicago 2022: Discover Your Clients’ Lifetime Value
ASI Chicago 2022: Discover Your Clients’ Lifetime Value
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Cliff Quicksell, a promo veteran and sales and marketing ace, delivered insights on how...

Case Study: Custom Mailer Promotes Ocean Preservation
Case Study: Custom Mailer Promotes Ocean Preservation
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A clean beauty brand wanted to raise awareness of its partnership with a conservation g...