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Distributors Optimistic Even as Industry Sales Decline in Q1
Promo industry sales dropped nearly 1%, but it's hoped that an increase in business late in the quarter will carry throughout the rest of 2024.
Most Popular
Koozie Group Pen Goes Viral on TikTok
A TikTok user shared a story about the “best pen she’s ever used,” and now the Top 40 supplier is managing demand and educating potential customers about its products.
Judge Rejects Adidas’ Appeal To Reinstate Lawsuit Against Thom Browne
Leaders at the sportswear brand feel the fashion designer violated trademarks Adidas holds on its iconic three-stripe logo.
SnugZ USA Releases Its First ESG Report
The Top 40 supplier said 2023 served as a baseline year to gather essential data on its environmental footprint and social responsibility initiatives.
Deborah Gaspar Named Director of Sales & Marketing at Zagwear
The industry veteran has more than 25 years of promo experience, including time spearheading marketing and business development for a Top 40 supplier.
Latest News
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Decorating Roundup: Stratasys Encourages Upcycling With 3D Printing for Apparel
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Matthew Cromar Named Facilisgroup’s Chief Product Officer
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7-Eleven, Tetris Team Up With Slurpee-Shaped Game Console
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Bring Sustainability to the Table With Eco-Friendly Kitchenware
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This Week’s New Suppliers: Maximize Brand Awareness
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In The News - May 2024
Product Hub
Products
Joe’s Faves: Special Events
The branded items here will be appreciated by conference, incentive trip and destination-wedding attendees.
Product Showcases
Joe’s Faves: Summer Party Gear
Event organizers and home entertainers alike will appreciate these fun branded essentials.
Products
This Week’s New Suppliers: Products for Everyone, Everywhere
Discover creative products from new ASI suppliers.
Federal Cannabis Rescheduling Could Lead to Opportunity for Promo
The planned move from the DEA to classify marijuana as a less dangerous substance could relieve tax burdens on businesses in the space, potentially freeing up budget for increased investments in me...
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Dave Saracino Named to SVP Role at iPROMOTEu
Saracino, the 2016 recipient of Counselor’s Lifetime Achievement Award, brings more than 35 years of experience to the Top 40 firm.
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Gildan’s Sales & Earnings Decline in Q1 as Proxy Fight Continues
The Top 40 supplier spent about $20 million on expenses tied to the corporate dust-up and the possible sale of the business, which contributed to the bottom-line retreat, according to a financial r...
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Sales Growth From Vistaprint, National Pen Helps Drive Cimpress’ Revenue Gain
The Top 40 distributor reported that total global company sales, which include revenue from those two promo-related divisions, is up through the first nine months of its fiscal year.
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Wise Business Forms Acquires Phoenix Data, Inc.
Wise said the move will enable it to offer additional services to customers.
Promo for the Planet
Sustainability
The Farmlink Project Makes Leftovers Cool With Mindful Merch & Trendy Partnerships
The youth-led nonprofit, which redirects farmers’ surpluses to food banks, has worked with Carhartt, Chipotle and U2 to combat food insecurity.
Sustainability
New Partnership Works To Advance Circular Fashion
Eastman, a Tennessee-based materials company, will partner with Debrand, which leverages molecular technology to recycle waste, to “close the loop on textiles.”
Sustainability
Apparel Company Creates Sustainable Embroidery Innovation
EC Clothing can create multicolored embroidery, with special effects like ombré, using a patent-pending process that infuses color into a clear fiber made of recycled materials.
Local Sales Roadmap: Homegrown Opportunities for Full-Color Printing
When it comes to full-color printing sales opportunities , look no further than your own backyard. Take a walk through town to discover local business needs for branded print products as well...
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Taylor Swift Mania Boosts Apparel Brand’s Sales
After the pop star wore its hat promoting her beau Travis Kelce’s podcast, a Midwest merch company saw sales of the product increase by 17,000%.
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4 Tips for Spotting – and Avoiding – AI Washing
Artificial intelligence has been much hyped in recent years; it’s important to maintain a critical eye to avoid misleading or exaggerated technology claims.
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Make the Sale: How To Sell Outdoor Advertising for Any Event
Master the art of selling outdoor advertising for any type of event with help from Above & Beyond Inc . You'll learn which premium products make the best fit for popular branded...
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How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch
As with events like the World Cup, the Olympics merchandise reflects on the host city/country, its traditions and national identity.
Sponsored Content
Raining Rose
Market Mastery: How To Tap Into Sales With 5 Top Industries
Maximize your sales numbers by targeting top markets with products that fulfill their specific needs. We're sharing insights into each industry so you can better understand their branding...
Vantage Apparel
Join the Movement & Wear the Change: Discover the Earthwise Collection
Meet the Earthwise Collection from Vantage Apparel (asi/93390): where fashion meets eco-consciousness. Striving for a cleaner and more sustainable future with each garment created, the...
SnugZ USA
Help Clients Gear Up for Adventure With Outdoor & Recreation Promos
The weather is getting warmer, which means your outdoor promo sales numbers can start heating up. With consumers heading outside to get some sun and fresh air, there are ample branding...