Marketing

Get LinkedIn: How to Identify Viable Selling Opportunities
Get LinkedIn: How to Identify Viable Selling Opportunities
Web Exclusive

A wealth of information about your key prospects is only a few clicks away. With more...

Building an Iconic Uniform Program
Building an Iconic Uniform Program
Web Exclusive

Back in April, McDonald's debuted new uniforms for employees. Critics were...

McDonald's Lets You Wear Your Big Mac Love

A new, limited time merchandise collection...


The Fight for Brand Exposure

Distributors plan to spend more on marketi...


Social Networking: The New Age of Prospecting

With cold calling on the decline, promo fi...

Why Your Website Should be Mobile-Friendly
Why Your Website Should be Mobile-Friendly
Counselor

A growing number of distributors now offer a mobile-friendly version of their site. Her...

Case Study: Have Ideas, Will Travel
Case Study: Have Ideas, Will Travel
Advantages

Persistence and creativity landed a new IT client for this distributor.

Case Study: Customer First
Case Study: Customer First
Advantages

During sales presentations with end-buyers, distributors should position themselves as ...

Case Study: Turn Up the Heat
Case Study: Turn Up the Heat
Advantages

This promo veteran used his barbecue skills to score clients.

Grace Period Ends on Canadian Anti-Spam Law

Digital marketing just got a bit more...


LinkedIn: Turning Cold Calls Into Warm Calls

Social media provides a tremendous...


New KFC Swag Is Out of This World

Love fried chicken and outer space?...

Adidas Sneaker Promo Weds Beautiful Art & State Pride

The sportswear maker had female artists cr...


How To Become A Better Networker

In this Q&A, The Networking Motivator reve...


Philly Gay Pride Parade Event - Vendors, Swag & History

In June of 1988, the Philadelphia gay...

Soccer Team’s Animated Video Is Marketing Gold
Soccer Team’s Animated Video Is Marketing Gold
Web Exclusive

Premier League team has struck marketing paydirt with animated videos that announce the...

Custom T-shirt Donation Makes for Happy Campers
Custom T-shirt Donation Makes for Happy Campers
Web Exclusive

Summer camp is all about making memories, but at Camp Smile, held at Cedar Crest...

It's Bacon Vs. Tacos In Baseball's Epic Food Fight
It's Bacon Vs. Tacos In Baseball's Epic Food Fight
Web Exclusive

Minor league baseball right now is just as much an all-you-can eat buffet as a sport....

Shoe Bags Make an Ideal Gift for Golfers
Shoe Bags Make an Ideal Gift for Golfers
Wearables

When motor oil provider Valvoline wanted to make an impact during a corporate...

Fitbit Inks Sponsorship Deal With Minnesota Timberwolves
Fitbit Inks Sponsorship Deal With Minnesota Timberwolves
Web Exclusive

The newest Minnesota Timberwolves jerseys will be brought to you by Fitbit. The NBA...

5 Instagram Tips for Apparel Decorators
5 Instagram Tips for Apparel Decorators
Web Exclusive

Dylan Gilligan, owner of Upstate Merch , a custom screen-printing shop in Whitney...