A promotional product is any item imprinted with a logo and given out to promote a company, organization, product, service, special achievement or event. T-shirts, mugs, pens and keytags are popular examples, and just about anything can be imprinted.
Promotional products make up a $21.5 billion industry where suppliers (those who manufacture the products) service distributors (those who sell the products). Distributors then sell those products to end-buyers (think event planners, the hosts of charity fundraisers, concert venues, etc.).
ASI® is the largest membership organization servicing this industry. We provide marketing tools, industry education and advertising opportunities for both suppliers and distributors. Our goal is to promote the success of our members by helping them build and maintain successful relationships with their clients. We host several annual networking events where suppliers and distributors can interact, socialize and discuss business. ESP®, our renowned product database, houses nearly one million promotional products from countless supplier firms.
Founded by Joe Segel in 1950, ASI began as an editorial company that published an industry directory called the Advertising Specialty Register. The company was sold to Maurice Cohn in 1962, who dedicated his career to improving and expanding ASI. The Cohn family still owns the company today, now headed by Maurice’s son Norman, and has grown it into the largest media and marketing organization within the industry.