Promotional Products Industry Trends | ASI Stitches Embroidery Magazine

State of the Industry

Stitches - State of the Industry 2014

Stitches Editor Nicole Rollender talks about some key findings of the 2014 State of the Industry Report. Watch it on


  • Revamp Your Business Plan

  • Lease New Decorating Equipment

  • Retool Your Management Style

  • Buy a Bigger Building

  • By the Numbers: Operations


  • Develop a Social Content Strategy

  • Optimize Images on Social Media

  • Hot Niches to Target

  • Fresh Ways to Engage Customers

  • By the Numbers: Marketing


  • Supercharge Your Sales Team

  • Three Ways to Grow Your Sales in 2014

  • Make Better Sales Presentations

  • Improve Long-Term Customer Relations

  • By the Numbers: Sales

High-Tech Strategies

  • Step Up Your SEO Smarts

  • Automate Your Shop’s Workflow

  • Invest in an Online Designer

  • By the Numbers: High-Tech Strategies

Regional Analysis

In this section of the magazine, you'll find important information that will help you better understand and capitalize on embroidery trends in your geographic area. From sales forecasts to social media, here are current localized insights you can use to build your business.

US Map - Stitches Embroidery Magazine | Promotional Products Strategy
Map of the U.S.

6 regions: Pacific, Southwest, West, Midwest, Northeast and Southeast.

Editor's Letter

Nicole Rollender

In an industry as diverse and always-innovating as the decorated-apparel world, our annual State of the Industry issue gives you a view of the current marketplace and offers sound strategies to help you grow your business. Decorators of all sizes are poised for growth – and even more positive change – this year.

Making You Money: What ASI is all about.

Promotional products, also known as ad specialties, make up a $20.5 billion dollars industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like prime time TV, magazines and radio.

With so many businesses buying ad specialties there is a huge opportunity for professionals looking to make great money running a promotional products distributorship. It’s easy and inexpensive to get started and you can work from home.

© 2014, The Advertising Specialty Institute®. All Rights Reserved.

  • A business opportunity to reinvent your career in an exciting field
  • Work at home - for yourself - not by yourself
  • Make money selling ad specialties
  • Partner with a time-tested industry leader
  • Get started instantly with all the tools you need