Stitches State of the Industry 2013

Stitches Staff Writer Chris Ruvo talks about some of the findings in the fifth-annual Stitches State of the Industry survey.

Customer Base Builders

  • Diversify Your Customer Base

  • Fire Up Your Team

  • Name Your Price and Close the Deal

  • Lead-Generating Strategies

  • "Top Reason Clients Buy From My Shop Is ..."

  • Target Markets

Internal Operations

  • Activate E-Commerce

  • Stoke Sales With A CRM System

  • Power Profits With Online Personalization

  • Decoration Diversification

  • The Tee Is Key

Marketing Tactics

  • Become a Video Warrior

  • Create an Effective E-Mail Campaign

  • Market Your Customer Service Efforts

  • Two Video Marketing Strategies

  • Homegrown Momentum

High-Tech Strategies

  • The Non-Techie Approach to SEM

  • Post Irresistible Content

  • Pick Social Media For Your Personality

  • Embracing the Social Sphere

  • Your Top Five

Editor's Letter

Nicole Rollender

In an industry as diverse and always-innovating as the decorated-apparel world, our annual State of the Industry issue gives you a view of the current marketplace and offers sound strategies to help you grow your business. Decorators of all sizes are poised for growth – and even more positive change - this year.