Stitches State of the Industry 2012

Stitches Editor Nicole Rollender talks about some of the findings in the fourth-annual Stitches State of the Industry survey.

Customer Base Builders

  • Start A Client Referral Program

  • Improve Your Customer Service

  • Grow Your Business With Existing Clients

  • Respond Quickly To Clients

  • Host An Open House

  • Perform A Client Profitability Analysis

Internal Operations

  • Invest In A Direct-To-Garment Printer

  • Get Financially Fit

  • Learn To Price For Profit

  • Subcontract To Be A One-Stop Shop

  • Use Software To Improve Production

Marketing Tactics

  • Speak At A Networking Event

  • Target Associations And Clubs

  • Start An E-Mail Newsletter

  • Find Profitable New Clients

  • Exhibit At A Non-Industry Trade Show

  • Add Promotional Products To Your Shop

High-Tech Strategies

  • Launch A Mobile App

  • Add A Design Tool To Your Website

  • Store Client Orders Electronically

  • Learn To Use A Social Media Dashboard

  • Improve Your Search Engine Results

Exclusive Web Stories

Downloadable MP3 Podcasts

Stitches Staff Writer Christopher Ruvo interviews industry experts about current challenges and opportunities in the decorated apparel marketplace. To listen to the MP3, simply click on the MP3 icon. To download it, simply right-click on the icon and Save Target As to your computer.

Podcast 1

Mike Little

Mike Little, owner of Team Mates Inc., discusses the state of embroidery in 2012.

Podcast 2

Kevin Kelly

Kevin Kelly, owner of Blue Heron Industries, discusses apparel decorating diversification and direct-to-garment digital printing.

Alternate 2012 State of the Industry Cover

Alternate 2012 State of the Industry Cover
Cover Design

Find out what the biggest challenge was for creating the piece that graces this month's cover.

Blast From the Past Slideshow

Blast From the Past Slideshow

Take a trip down memory lane with our very special anniversary section containing 25 years of Stitches covers. Find your favorites in our complete collection.

Editor's Letter

Nicole Rollender

In an industry as diverse and always-innovating as the decorated-apparel world, our annual State of the Industry issue gives you a view of the current marketplace and offers sound strategies to help you grow your business. Decorators of all sizes are poised for growth – and even more positive change - this year.