Fashion isn’t one size fits all. What’s in vogue for one demographic may be outré for another. A rising star employee with an eye toward professional flair will look for wildly different logoed apparel than a college student picking out tees for her sorority sisters. With that in mind, we picked out 10 popular end-user personas and dressed them head-to-toe in stylish industry gear. Which ones are your customers?

Click on the arrow to see the matching male and female personas.