How strong is your social media presence? In the latest episode of Wearables Talk, social media expert Marki Lemons-Ryhal shares some great tips to help you maximize returns from social media marketing. 

She recommends, for example, jumping on the live-streaming bandwagon by experimenting with Facebook Live or other similar services. One caveat: You do have to approach live video differently than pre-recorded footage. "You need to have a plan of action. You need to understand your clients' wants and needs, and you want your Facebook Live to solve a problem or answer a question," Ryhal says. Listen to the full podcast below.