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Strategy

Wearables Trendsetters 2015 - Product Analysis

How do our Wearables Trendsetters go about creating some of the most unique garments in the industry? We found out by asking them to break down the creations of which they are proudest.

Alan Meinstein, Director of Operations, Trimark Sportswear Group (asi/92122)

Hard Rock Hoodie

Design: The team at Trimark Sportswear Group decorated its Howson Hoodie (18732) for the Hard Rock Café in Vancouver, BC. “I’m particularly proud of this piece,” says Meinstein. “It fits Hard Rock’s unique retail flavor. They’re an iconic brand, so we wanted to give our customer an end-product that reflected that.”

Decoration: The hoodie combines three decoration techniques: embroidery, inFusion (“Our hottest new decoration method,” says Meinstein) and appliqué. “Appliqué is one of my all-time favorite embellishments,” Meinstein says. Trimark specializes in mixed-media decorations – the look is unique in part because so few decorators attempt it.

Andy Anderson, Owner, Anderson Studio Inc. (asi/121990)

Keith Urban Shirt

Decoration: This T-shirt was for Keith Urban’s Fuse album release. The image “was his album cover, so we had to hit it pretty close to keep them happy,” Anderson says. For Anderson’s signature photorealistic prints, simulated process is his go-to technique. This Keith Urban shirt features a 12-color simulated process print, with color separation done by the shop’s in-house artist.

Design: “This was a particularly hard print because the photo of Keith was so small,” says Anderson. “Then we had to capture the delicate background hues and skin tones, as well as the blurred type.”

Doug Jackson, President, Storm Creek (asi/89879)

Waffle Knit Quarter-Zip

Look: “We want you to love to put this on and wear it as your favorite hang-out comfy piece,” says Jackson. To achieve that, it was not only about the feel, but the look and quality of the sweater as well. The Waffle Knit Sweater’s (2925) vibrancy comes from Storm Creek’s goal to keep the color lasting wash after wash. The style is available in both men’s and women’s and is designed to evoke the feeling of winter and being in a ski lodge.

Fabric: The comfort of the fabric is something instantly noticed. “We are all about fabric, and what makes the fabric is the yarns used,” says Jackson. The Waffle Knit sweater is 60% cotton and 40% polyester and made with top-quality yarn. Storm Creek also post-washes the garment to give it extra softness. 

Jay Feinberg, President, FPS Apparel (asi/53475)

Sublimated Pullover Sweatshirt

Look: This ladies lightweight pullover sweatshirt (FT200L-MO) is decorated with a plastisol full chest screen-print on the front as well as a sublimated Mossy Oak camo hood and panels down the side. “Last year, we acquired the Mossy Oak Break-Up Infinity license and incorporated this pattern into our XpressionWear products,” says Feinberg. FPS has recently expanded the pattern into women’s garments like this sweatshirt. It’s perfect for any outdoor loving customer, with its fashionable accents and ability to be printed and embroidered on.

Fabric: The garment is made with 100% cotton French Terry fabric and 100% polyester hood lining and side panels. “The 100% cotton French terry fabric is very lightweight and comfortable. The Mossy Oak side panels and hood add fashionable accents, while allowing for branding with a screen print or embroidery on the front,” says Feinberg.