Zagwear (asi/365552) announced that it has expanded operations with a new office outside London that will service the European, Middle Eastern and African (EMEA) markets. The new location will meet increasing international demand for custom premium and promotional product programs.

“The opening of Zagwear’s U.K. office is an important step toward helping our enterprise clients grow and thrive in new markets and compete on a global scale,” said CEO Toby Zacks in a statement. “We are excited to be able to offer Zagwear’s integrated promotional marketing services and compliance and responsible sourcing programs on a global scale, reducing risk for our current and prospective clients while also helping them grow their brands.”

The employees at the U.K. location will support clients with cost-effective promotional products, innovative custom premiums, proprietary technologies, e-commerce, fulfillment, and other marketing and distribution services. The Orangeburg, NY-based distributor maintains relationships with multiple major distribution channels and a global supply chain of factories and manufacturers in Asia, Mexico, India, Turkey, and Central and South America.