Web Exclusive

The ASI Mannequin Challenge

The results of the ASI Mannequin Challenge are in and the winner is SnugzUSA! The Top-40 supplier from Salt Lake City received nearly 46% of the vote and held off a late surge by Nashville distributor Imagination Branding. The entire results, as well as all the video challenges, can be found below. Thanks to all who took the time to create videos!

Click here for a larger infographic

Background: The Mannequin Challenge is a video meme that requires groups of people to assume frozen dramatic poses to the hip-hop song "Black Beatles" by Rae Sremmurd. Just like the Harlem Shake from a few short years ago, this meme is sweeping the nation with everyone from amateur and pro athletes to celebrities taking their best shots at freeze-frame immortality. ASI even got into the act, and we opened it up to the creative folks in this industry to find out just how creative they can be.    

ASI's take:


Snugz USA

Imagination Branding

Studio Eleven, Inc.

The Magnet Group

Redwood Classics


Outstanding Branding

ITC.4 (with their own rather interesting take!)


Motivators Promotional Products

Maple Ridge Farms