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I Earned My BASI: Helen Figueroa

Helen Figueroa has been part of Teamworld Inc. (asi/342534) for 16 years. She says, “I love working with the customers – it makes my day to find them exactly what they need!” She earned her BASI in February, 2017.

Who in the business world do you admire most or strive to emulate?
Lori Greiner. She is very business-savvy and has great sense.

If Hollywood made a movie about your life, what would it be about?
It would be about my crazy family and how I got to be where I am today.

What’s the best advice you’ve ever received?
Don’t dwell on the past. It’s in the past, and it’s a situation you can learn and grow from.

What’s one thing you’d do to improve the ad specialty industry?
I’d have vendors who do the exact same thing with the exact same products work together to bring distributors the best option and price.

What’s on your business and personal bucket list? 
Earn my MASI certification, have my kids grow up and be happy, and visit Ireland and Scotland!

What’s one sentence you’d like to hear from your boss?
“Thank you for all that you do … I wouldn’t be able to do it without you!”

If you could choose an age to remain forever, which age would you choose? Why?
It would have to be 35, when you aren’t too old and you’re not too young. It’s smack dab in the middle, and it’s been super-fun!

What would you do with your “15 minutes” of fame?
If I came into a lot of money, I would love to donate it to victims of domestic violence and help the veterans of the world.


The free ASI Certification Program offers two certification levels for our members: BASI (Bachelor of Advertising Specialty Information) and MASI (Master of Advertising Specialty Information). To learn more and start working toward your own certification, visit www.asicentral.com/education.