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SanMar Partners With Alternative Apparel

SanMar (asi/84863) announced it will start selling products from Alternative Apparel (asi/34850). The supplier will carry 41 items in total from Alternative, including 11 exclusive styles that were jointly developed between the two companies.

“Our customers have been forthright in telling us we should carry Alternative,” said Jeremy Lott, president of SanMar. “They are a highly respected retail brand that’s blazing a trail in upscale fashion basics. It’s a great addition to our product portfolio.”

SanMar will begin offering the collection on Friday, April 15. The collection will feature a mix of Alternative’s best-sellers (including its newly introduced Vintage 50/50 fabrications) in T-shirts, tank tops, hoodies, sweatshirts and fleece pants.

“For decades, SanMar has been widely considered as one of the leading customer service organizations in the industry and over that time, has built a merchandise assortment that is uniquely theirs,” said Evan Toporek, Alternative Apparel CEO. “We’re excited to have the opportunity to elevate their fashion offering and bring our unique point of view to their legions of loyal customers.”