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Strategy

People Generally Like Receiving Promotional Products

The ASI Ad Impressions Study was first launched in 2006 by ASI’s research team to give our members powerful data that proves what we already know – that ADVERTISING SPECIALTIES are one of the most high-impact, cost-effective advertising mediums around.

According to the 2016 study, the following word cloud illustrates the responses of 2,000 people who were asked the following question: “When you receive a promotional product, how do you feel about the company that gave it to you?”

To read the entire 2016 Global Advertising Specialties Impressions Study, click here.