Keeping up with the fashion world can be a challenge. But to stay competitive in the world of corporate and promotional apparel, it's imperative to have a strong understanding of what's hot in retail. In our new Trends Translator video series, the Wearables team examines of-the-moment styles and matches them up with equivalent looks from the decorated-apparel industry.
With summer heating up, our first video explores beachwear. But don't relegate bikinis and board shorts to just three short months. With tropical resorts attracting clientele year-round, there's ample opportunity to dive in.